Google's Conversion University

By Susanne Svette, IdeaStar Search Engine Specialist

I found something that you, as a relative newcomer to search engine marketing and optimization, might be interested in. Conversion University, the latest offering through Google Analytics, is a great place to learn search marketing and Web analytics.

Usually I focus on getting people to your site. Conversion University tends to focus on what happens once they get there. Still, there is a lot to learn. There are four main areas.

• Driving Traffic (Getting people to your site.)
• Converting Visitors (Getting them to do whatever it is you want them to once they are at your site - From making a purchase on down to just becoming a regular visitor.)
• Tracking and Testing (Making sure everything is working the way you want it to.)
• Analytics in Context (What happens once people get to your site.)

Conversion University essentially offers tips on how to make your Web site a success. So go ahead and spend some time there. You'’ll be amazed at the thought that goes into a successful Web site.

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