Blogging for Search Engine Opportunites and Other Benefits

By Susanne Svette, IdeaStar Search Engine Specialist

Blogs, defined as frequently updated online journals or newsletters intended for general viewers, can play a major role in search engine placement.

Originally created by network administrators to record and share systems changes, blogs have grown to become an active form of personal opinion as well as marketing. Blogging really caught on when Google purchased Blogger. That and similar blogging sites allow quick, easy, and FREE access. Now anybody with a connection to the Internet can blog (short for Web log).

And businesses are catching on. 25% of internet users say they read blogs, according to a PEW report, and that's a lot of people. So why not use a blog to increase the search engine ranking of your Web site, as well as provide information about your company, product, or service?

Search engines love business blogs. They are frequently updated, provide plenty of pertinent keywords, and offer many ways to link to your home Web site. For instance, my company IdeaStar uses its Flipside blog to provide a more casual look at IdeaStar and the people who work there. It's a way for the reader to get to know us, and then they can click over to one of our corporate sites and get the nitty gritty on exactly what we do. Our Vice President of Insurance Technologies, Mike Wise, has established himself as a leading expert in online insurance marketing through his blog, InsuraTech.

I always tell my clients that they are the best expert at what they sell or do. Establishing and maintaining a blog is a great way to build your reputation, while getting more people to your main Web site. It only takes a little time, and the rewards can be tremendous. If you are interested in starting your own blog, go to Blogger or another blog site, and follow the instructions. It’s easy to do. There are many templates to choose from. And if you want, IdeaStar will be glad to help you design a page to reflect your company image.

So what are you waiting for? Get your two cents (er… product or service) out there!

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