IAB, Google, Yahoo Defining Clicks

By Susanne Svette, IdeaStar Search Engine Specialist

I read an interesting article this morning in WebProNews about what Google, Yahoo, MSN, Ask etc. are doing to combat click fraud. Thought I would share:

IAB, Google, Yahoo Defining Clicks
By David A. Utter
Staff Writer
Published: 2006-08-03

As mentioned in my previous article, the pay-per-click engines recognize there is a problem, it's nice to hear they are taking steps to correct it.