Why Pay-per-click is Better than Natural SEO; Why Natural SEO is Better than Pay-per-click
By Susanne Svette, IdeaStar Search Engine Specialist
Yes. The title does seem to contradict itself. But not really. Here's why.
I love pay-per-click search engine marketing. In pay-per-click:
- You are charged for the number of times a site visitor clicks through your ad on a search engine into your Web site – all based on keywords you select.
- You optimize your Web site for conversions as opposed to optimizing for search engines in natural SEO.
- You don't have to fear changes in search engine algorithms, which have instantly plummeted high-ranking naturally SEO'd sites to the bottom of the list.
- You determine where your customer enters your Web site, allowing emphasis for sales and selected information.
- You select your ranking based on your pocket book. On one day you may be willing to pay to be in the first place position. On and other, second or third position will do.
- You can test to see what works best.
- You can optimize Flash Web sites (even though I strongly caution against Flash sites). The all-graphics sites cannot be read for natural SEO by search engines.
- You are a paying customer to the search engines and are treated as a partner. The search engine companies are making money off of you, so they want to keep you happy. Natural SEO, however, seems to be treated as a second-class citizen, with search engines often changing algorithms which turn your search world upside down.
- Cheap!
- Easy to use.
- You don't have to track everything, such as clicks per page, etc.
- There isn't any "natural fraud," But there is "pay-per-click fraud."
- Helps search engines establish relevancy.
- SEO helps drive down the cost per conversion.
- And did I mention it is cheap?
posted by Mary Fisher @ 4:33 PM
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