Buzz, Buzz, Buzz. Drawing Attention for Web Sites.

By Susanne Svette, IdeaStar Search Engine Specialist

Need visitors for your Web site? Create some buzz. That's word-of-mouth marketing with a modern edge through e-mail, links from other sites, online advertising and even traditional marketing. It's anything you do to get people talking about and visiting your Web site. It may not lead to an immediate conversion or sales, but it increases brand awareness for your company.

For instance, we're thinking of doing some buzz marketing for www.bowmanlamps.com. Right now it's a pretty straight forward Web site for the sales of compact fluorescent lights. But what if we added some interesting videos or even (dare we say it?) a dancing light bulb? Soon people will be saying “Did you see the amazing stuff at www.bowmanlamps.com?” A few might even purchase a bulb now or even later when they need one.

Buzz marketing and search engine optimization go hand-in-hand. They're both all about getting people to your Web site. Both generate link popularity, links to your site. Buzz marketing, however, can be a lot of fun. For instance, I love www.kayak.com. I was first attracted to their site by a hilarious television commercial. So I went to the site to watch it again, and several other commercials posted on the site. I had no intention of making vacation plans. But a few months later when I needed to make travel arrangements, I was there in a click.

A television ad may not be in your budget. It certainly isn't for most of my clients. However, you can use your sense of humor to generate a little bit of buzz. I just loved this one. Take a look at www.buzzoodle.com to learn a little more.

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