Something New at Yahoo!

By Susanne Svette, IdeaStar Search Engine Specialist

Yahoo! Search Marketing has a new search advertising platform, and a new blog to keep you informed.

The new service is touted as “a completely new, completely redesigned ad platform that provides businesses with an easier way to connect to customers, and will provide more tools and capabilities to advertisers, along with an enhanced, more relevant experience to users.”

Some of the enhancements include:

• Automated keyword bid management - saves time and frustration
• New marketing console - helps track the success of your online marketing campaigns
• Geo-targeting - Allows targeting of customers for specific areas, large or small, helping to control ad costs
• Fast ad activation - Most ads go live in a few minutes
• Redesigned control panel - Easy-to-use features help keep track of campaigns
• Easy ad testing - Allows testing of multiple ads to find out what works best
• Campaign budgeting, forecasting and scheduling - Take control of your online ad budget and advertising campaigns.
  
• Product submission - Easy entry into Yahoo! Shopping
• Travel submit - Easy submission into Yahoo! Travel
  

The new blog is designed to help advertisers get to know and use the new Yahoo! Search marketing system. So if you are looking to learn more about search engine marketing, you may want to visit often or sign-up for an RSS feed.

We all know Google is THE major search engine, but Yahoo! gets a fair share of searches. Google users tend to be much more technical and business oriented. While Yahoo! users tend to be more casual Internet users. However, they still have great buying power and you may want to include them in your search marketing plans - especially now that they have a shiny new search adversing platform.

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