Thursday, May 17, 2007

Location. Location. Location. Where to Build a Blog

To blog or not to blog is no longer the question in the business world. The advantages of a good corporate blog are many. They are great for online reputation management, getting visitor input, maintaining focus, presenting a human face, and a little bit of search engine encouragement.

The main question now seems to be where to blog. If you have the resources, the best option is a custom blog solution that can be customized for your users. Integration of comments, feeds, archiving, sub-pages, and categories should be considered. And, blog users will thank you everyday if the content management system is easy-to-use. OpenSourceCMS has options to help you along the way, if you decide to build a custom blog.

But for most people, online blog services seem to meet the need. Choose from Blogger, WordPress, Movable Type and Typepad. Simply follow the instructions and you will be up and blogging in no time.

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