Clickriver Offers Sponsored Search on Amazon.com

By Susanne Svette, IdeaStar Search Engine Specialist

There is a new option for running online pay-per-click advertising campaigns. Amazon.com, the largest online shopping site and one of the most widely known e-commerce sites on the Web, just launched its own sponsored search product, Clickriver Ads.

The new online advertising program, currently in beta, "allows businesses to place sponsored links on Amazon.com®, next to search results and on product detail pages. Clickriver Ads presents a unique opportunity to advertise services and products that complement the selection on Amazon.com, an online marketplace with tens of millions of active customer accounts."

Sponsored links, simple text ads, will be strategically placed throughout related Amazon product pages. Advertisers only pay if somebody clicks on their link. And because of the ad location, the people who click are most likely interested in your product or service. Sounds a little like the highly successful Google pay-per-click business model.

But that's OK. Google will remain the "Big Daddy" in the search market. Clickriver just offers the opportunity to reach another segment of consumers searching on Amazon and ready to buy.

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