Make Them Shop Until They Drop

By Susanne Svette, IdeaStar Search Engine Specialist

You've spent a lot of time and effort getting people to your Web site. Your pages are all optimized to attract attention, and your pay-per-click program is up and running. You've got a good amount of visitors for you Web site.

But the next - and maybe biggest question of all - is how many of those visitors are buying your product or service? How do you know if those Web site visitors become customers? And if not, why?

The Google AdWords blog recently announced the release of the Google Web site Optimizer to help promote your landing pages. It allows you to test various changes on your pages, such as different headlines, positioning, etc., to see what works best.

So visit the Adwords Web Site Optimizer overview section to see what goodies it has in store for you.

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