A New Look for Google Analytics

Google Analytics, that wonderful FREE service designed to help you learn about where your Web site visitors come from and how they interact with your site, recently released a new version of its reporting interface.

Most of the information data collected and presented remains the same, but all under a shiny, more easily read look. Google states in the new version, “reports have been redesigned for clarity, greater visibility of important metrics, and ease of use.” Some of the new features include:

"• Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
• Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.
• Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
• Contextual help tips: Context sensitive Help and Conversion University tips are available from every report."

The new design is awesome! It’s easy-to-use and easy-on-the eyes. So if you haven’t already signed up for Google Analytics, now is a good time to get started. Thanks Google! Take a tour of the new version.

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